Webinar Wednesday - The Business of Eyewear: Maximising Opportunities in Practice

Hosted by Optical Dispensers Australia and Presented by Lisa Wymond of Eyes Right Optical

This webinar has ODOB CPD Approval

• Event name: The Business of Eyewear: Maximising Opportunities in Practice
• ODOB accredited Event Number:  60360
• Credits approved: Dispensing Opticians, General-1
• Accreditation end date:  29/07/2026

Presentation Synopsis

Join us for an insightful webinar that explores the key elements essential for driving growth and achieving success within your practice. Led by industry expert Lisa Wymond, this session will provide valuable insights into optimising your product mix, implementing effective pricing strategies, and utilising in-practice tactics to enhance overall performance. Additionally, Lisa will share her expertise on frame ranging techniques aimed at maximizing opportunities for your practice. Discover firsthand what innovative approaches the top independent practices in Australia and New Zealand are employing with their frame ranges, and gain valuable knowledge that can elevate your practice to new heights of success. Don't miss this opportunity to gain valuable insights and strategies that can transform your practice and set you apart in the competitive eyewear industry.

Presenter Bio

Lisa Wymond is the co-owner and National Brands Manager of Australian eyewear wholesale companies Eyes Right Optical, Modstyle, Sunglass Collective, and Morel Australasia. With over 40 staff, the companies service almost all eyewear product categories from budget through to luxury product with 22 eyewear brands and distribute across Australia, New Zealand, Fiji, Samoa, New Caledonia and Bali. In the beginning of her career, Lisa worked at two high end independent optical practices and then joined the wholesale fashion industry in merchandising and sales for three years. In 2010, Lisa joined Eyes Right Optical as a Sales Representative looking after the areas of Vic, Tas, SA and NT. Today, Lisa plays a pivotal role as co-owner and National Brands Manager in the strategic direction and operations of Eyes Right Optical, Modstyle, Sunglass Collective and Morel Australasia, leveraging her expertise to drive brand growth and market presence in the optical industry. Her responsibilities include overseeing brand management, product selection, attending international trade shows, marketing and merchandising strategies, ensuring that each brand meets market demands and maintains a competitive edge. Lisa loves helping practices achieve their full potential by having the best product mix for their store and implementing strategies for the best chance at success in a highly competitive market.

All ODA Members are granted FREE access to this CPD Event and will gain 1 ODA CPD Point. Login to your account before purchasing your ticket for the discount to be automatically applied at checkout. Non-Members may register for a cost of $55 (incl GST). Optometrists may claim non-clinical CPD points in accordance with Optometry Australia board guidelines and processes.

NOTE: “ODOB is NOT the organiser, has NO connection with, and has NOT sponsored this event."