Samantha Day
Dispensing Optician, National Dispensing Manager at Matthews Eyecare NZ
Matthews Eyecare New Zealand
Speaker Biography
Sam is a seasoned Dispensing Optician with over two decades of experience in the optical industry. Her expertise has been recognised with the prestigious ACOD David Wilson Award in New Zealand.
Passionate about helping people find the perfect eyewear, Sam believes that glasses are more than just a necessity; they're a reflection of personal style. She's committed to educating both consumers and industry professionals on the importance of proper fitting and the latest advancements in eyewear technology.
Presentation Synopsis
Enhancing the Customer Experience: Effective Communication Techniques for Frame Selection
Effective communication is the cornerstone of a positive patient experience in an optical practice. This presentation will explore the crucial role of communication skills, particularly during frame selection.
By focusing on body language, choice of language, and tone, optical dispensers can create a more engaging and supportive environment. The importance of empathy, honesty, and collaboration will be emphasised, as well as the value of asking insightful lifestyle questions to gain a deeper understanding of patients' needs and preferences.
By mastering these skills, optical dispensers can elevate the patient experience and foster long-lasting relationships.